Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce services are turning to server-side monitoring as a means to improve their data collection processes. While it needs a lot more technical knowledge than routine GTM and might present added prices, it can lead to greater accuracy and more reputable information
Pixel tracking makes use of an item of code to sign up conversions on your web site. It's simple to set up and less vulnerable to advertisement blockers.
1. A lot more precise data
The traditional method of tracking conversions on an internet site, making use of pixels, is having problem with altering browser personal privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.
Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's packed from your own domain name and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer trips across networks.
Furthermore, this type of monitoring enables businesses to track conversions beyond the site, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketers a lot more ownership over the information they send, and makes it less complicated to abide by various information laws. It's additionally a lot much less vulnerable to fraudulence, as it's more difficult for fraudulent actors to manipulate the system by changing the postback URL.
2. Better control over information.
Server-side tracking permits services to collect and enhance information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can help marketing professionals make more educated marketing decisions.
Typical pixel tracking relies upon JavaScript tracking codes that are placed in web site visitors' web browsers. These tracking codes are often blocked by advertisement blockers, which can result in information collection interruptions and incorrect outcomes. Server-side monitoring enables organizations to bypass these restrictions and provide accurate, constant information that is less at risk to interference.
This type of monitoring likewise permits companies to track conversions that take place beyond the site, like call and in-store acquisitions. This is important because brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a vital reason why S2S is much more trusted for companies seeking to adjust to these adjustments.
3. Less susceptible to scams
Server-side monitoring enables companies to control information payloads before it gets to 3rd party endpoints, boosting security and privacy. This is particularly vital as various browsers and platforms significantly transform exactly how they manage cookies. As an example, in iphone 14, Safari will only supply first-party cookie information and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that took place beyond your website.
In addition, server-side tracking enables you to catch individual information straight by yourself web servers. This removes dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of instructions that tells your website's server what events to record. This data is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's also used to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small item of code on conversion rate optimization for e-commerce your page to accumulate information from customers.
4. Less complicated to apply
Server-side tracking is a data collection process that happens on the website's own server, bypassing web browser limitations. This means that data collected by the website/app is first sent out to the server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it reduces the scope of information monitoring and offers companies much more control over transmission, making it typically more dependable. As a result, it's much less vulnerable to data difficulties triggered by points like a broken connection or an energetic advertisement blocker being mounted.
With OWOX BI's Server-Side Monitoring, your service can accumulate real-time conversion information in the same way that you would with pixels or a cookie, but this is after that passed straight to your advertising and marketing tools on the server. This enables you to have more accurate information and assists ensure conformity with personal privacy policies such as GDPR. Moreover, it also avoids the monitoring limitations enforced by internet browsers and ad blockers.