Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of shopping companies are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce extra prices, it can cause greater precision and even more dependable data
Pixel tracking makes use of an item of code to sign up conversions on your web site. It's simple to set up and less vulnerable to advertisement blockers.
1. A lot more precise data
The traditional approach of tracking conversions on an internet site, utilizing pixels, is having problem with changing browser personal privacy plans. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less precise than it should be.
Server-side monitoring is a much more protected option that aids to bypass these constraints, as it's packed from your own domain name and dealt with as first-party code, implying it's much less most likely to be impacted by ad blockers or various other safety and security steps. This gives a lot more precise data and an extra total picture of customer journeys throughout networks.
Additionally, this sort of monitoring allows organizations to track conversions beyond the website, such as call and in-store check outs, which can be challenging for pixel-based monitoring. This versatility gives marketing experts much more ownership over the information they send, and makes it much easier to adhere to numerous data regulations. It's likewise a lot much less susceptible to fraudulence, as it's more difficult for illegal actors to adjust the system by modifying the postback URL.
2. Better control over information.
Server-side tracking permits businesses to collect and improve data before sending it to third-party analytics/advertising systems. This improves information efficiency and accuracy, which can aid online marketers make even more educated advertising and marketing decisions.
Typical pixel tracking counts on JavaScript tracking codes that are placed in web site site visitors' web browsers. These tracking codes are usually blocked by advertisement blockers, which can result in information collection disturbances and incorrect outcomes. Server-side tracking allows organizations to bypass these limitations and supply accurate, regular data that is much less susceptible to interference.
This sort of monitoring likewise permits businesses to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is important because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a vital reason why S2S is much more trustworthy for businesses seeking to adapt to these modifications.
3. Much less prone to scams
Server-side monitoring makes it possible for businesses to manipulate data hauls prior to it gets to third party endpoints, improving safety and personal privacy. This is specifically important as different web browsers and systems significantly transform how they deal with cookies. For instance, in iphone 14, Safari will just deliver first-party cookie data and will not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these constraints and continue to track conversions that happened outside of your site.
Furthermore, server-side monitoring allows you to record customer information straight by yourself web servers. This removes dependence on third parties, which can be susceptible to violations and personal privacy violations.
A server-side tracking system is a set of directions that tells your web site's web server what occasions to videotape. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that uses a small piece of code on your webpage to collect data from users.
4. Simpler to execute
Server-side tracking is a data collection process that occurs on the site's own server, bypassing web browser limitations. This implies that data collected by the website/app is first sent to the server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it minimizes the extent of information administration and provides organizations much more control over transmission, AI-powered email marketing making it typically more dependable. As a result, it's much less vulnerable to information difficulties triggered by things like a broken connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your company can collect real-time conversion data similarly that you would certainly with pixels or a cookie, however this is then passed directly to your advertising and marketing devices on the server. This allows you to have more exact information and assists guarantee compliance with privacy policies such as GDPR. Furthermore, it also avoids the tracking constraints enforced by internet browsers and advertisement blockers.